Why should I choose a freelance designer instead of a design firm?
How can I be sure the freelancer I hire is reliable and as good as he/she says he/she is?
What does W3C compliant mean?
What is the difference between a $100 website and a $500 website?
What is the difference between a $50 logo and a $500 logo?

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ANSWERS:

Why should I choose a freelance designer instead of a design firm?
The most important reason for most businesses; COST! As a freelancer I don't have the high costs of running a firm such as, office space, utilities, and payroll (this one is huge). Design firms also have to take on a large number of projects at the same time. I typically only have 1-3 projects at a time depending on the scale of the project. This means more personal attention for you and your project.

How can I be sure the freelancer I hire is reliable and as good as he/she says he/she is?
That's a good question. Here's a good answer, research. Ask any colleagues if they have worked with the designer. Better yet, ask the designer for references. If they produce quality work and meet their deadlines, they should be happy to give you references. Here's an example: Chiropractic Wellness Center, Dr. Dave Lemons, 805-485-5880. Please contact me for more references.

What does W3C compliant mean?
The World Wide Web Consortium (W3C) is an international consortium where Member organizations, a full-time staff, and the public work together to develop Web standards. W3C's mission is: To lead the World Wide Web to its full potential by developing protocols and guidelines that ensure long-term growth for the Web. What does this mean to me? Improved Accessibility, Compatibility with future web browsers, Faster download and rendering of web pages, Better search engine rankings. Click here for more detailed information.

What is the difference between a $100 website and a $1000 website?
Quality, experience, professionalism; pick one. We all no a "little Johnny" next door who builds websites in his spare time after school. But would you have him set up your business plan? The fact is, there are 85,541,228 websites on the world wide web. Businesses are now realizing that just "throwing up a site" is no better than creating a business card and leaving it on your desk. Who's going to find it? Bottom line; remember the old saying "you get what you pay for"? It rings true here.

What is the difference between a $50 logo and a $500 logo?
The answer here is similar to the previous question. A logo or brand image is one of the most important things in business. It should communicate who you are and what you do. This is not an area to cost cut. When looking to create a logo you want to make sure the designer does extensive research of your company, industry and competition. Remember, this is a mark you will most likely have for the life of your business. Spread the cost over the years you plan to be in business. Doesn't seem so high anymore does it? Another key point involves trademarks. If your logo designer doesn't do enough research, you may find your logo is too similar to another one. This could possible prevent you from registering yours, or worse, not be able to use the logo you already paid for! Any artist can create a cool-looking logo, but get someone with experience. It may cost more, but it will be well worth it in the long run.